Gerard GrogansTransformational Coach & Speaker Trainer

The Methodology

The Transformational Story Method™

Turn your story into your message, your method, and your mission. An eight-stage journey from six moments that shaped you to a process you can teach others.

The Journey

Eight Stages, One Message

Most people carry an experience they have never processed and never used. This method converts it into something teachable.

  1. 01

    Six Defining Moments

    Choose six experiences that shaped you: three challenging and three positive.

  2. 02

    Facts, Imprint, Meaning

    For each moment, separate what actually happened from the emotional imprint it left and the meaning you assigned to it.

  3. 03

    Repeating Patterns

    Lay the six stories side by side and notice the patterns that keep showing up across them.

  4. 04

    One Word Or Theme

    Distill those patterns into a single word or theme that runs through your life.

  5. 05

    Identity Statement

    Name the core of who you are, and why you do and think the way you do.

  6. 06

    I Am Statement

    Shape the public expression of who you are, grounded in your experiences and the lessons they taught you.

  7. 07

    How-To Statement

    State the transformation you can now help someone else make.

  8. 08

    Teachable Process

    Structure that How-To into a 3–7 step process, system, or methodology you can teach and repeat.

Identity Statement

The core of who you are, and why you do and think the way you do—drawn from the patterns and theme running through your six defining moments.

Read what an identity statement is

I Am Statement

The public expression of who you are, based on your experiences and the lessons they taught you—how you introduce yourself and your message.

How-To Statement

The transformation you can help someone else make, structured into a 3–7 step process, system, or methodology you can teach and repeat.

Book GerardHow the method works in one-to-one coaching

For speakers and authors, the stories can also become a creative progression: six signature speeches, six core books, and from there audiobooks, courses, coaching, and training programs. It is a possible path, not a guaranteed outcome. Learn more on the transformational life coaching page.